In the digital realm we’re living in, keeping up with the latest trends has become an integral part of our ever changing lives. If you want to drive traffic to your website or simply rank higher in search engines, consider updating your website. It doesn’t matter if you are a startup or a well established business, staying up-to-date is non-negotiable. If you are still in a dilemma about why you should update your website with the latest design, find out the top 5 reasons for it.
Google has now come up with new rules for websites, and before you go for an update, consider evaluating your website with a pros and cons list. Check the overall performance of your website, see if the design of your website resonates with the digital face of your website. It is crucial for websites to align with business goals and audience needs. This list will help you figure out major and minor changes you are required to make.
At DigiAlturas, we help our clients maintain their website as per standards set by Google. Read this blog in order to understand why you should update a website with the latest design.
- Mobile responsiveness
- User Experience
- Improved web design
- Content Updates
- High security
In India, on an average people spend about 4 hours daily on smartphones from their hectic life. So, if you want to be in the game with your competitors, start optimising your website with a mobile-friendly version. Responsive web design is a tool that allows websites to adapt to the device screen size, no matter if it’s a tablet, smartphone, or a laptop.
The Mobile-Index First approach by Google focuses more on websites that have structured data and are optimised to view from the screens of our smartphones. You might lose potential customers, if it shows less data on mobile and more on desktop.
While visiting a nursery, do you buy plants that look fresh or the ones that look old and are almost on the verge of being dead? Similarly if your website is old-fashioned, you are actually driving people away rather than increasing traffic.
Design your website in a way that it provides easy navigation and takes no longer than three seconds to load. Consider upgrading UX (User experience) to offer a seamless interaction to your users. Remember, the key is to reduce the bounce rates and increase CTA effectively.
There are multiple options available when it comes to designing a website. Just pick a theme, design your website from the user perspective. Try to make it look clean and minimalistic. Create layouts that are organised and reflect the company’s identity. If your website looks disorganised and cluttered, it directly hampers the image of the company. Keep information in a way that is easy to access and provide quick resolution to your users.
If somebody lands on your website it is because they are looking for some sort of information. Regularly updating your website adds credibility to it. Update product descriptions, blog posts, or regularly create new content to keep up with the latest trends.
See if there are any outdated links, or pages that are not serving your brand’s image. The goal is to create new information that offers solutions to people’s queries and information does not necessarily mean blog, it can be in the form of images, videos, and infographics. Also, keep in mind to maintain a tone and style so that a distinct image of your brand is created in the mind of your target audience.
All over India, businesses are facing 46% yearly increase in cyberattacks, as per the report from Check Point Research. The basic thing you can do to protect yourself from data breach is update your website with the latest technology. Maintaining a website is crucial, it helps you take complete ownership of your website. Create an extra layer of protection to ensure your data is secured and safe from potential threats.
Another advantage of constantly updating your website is gaining trust of your customers. Nobody wants to be associated with a website that comes under the radar of frequent cyberattacks. An unsecured website tarnishes your brand image and puts your stakeholders at risk.
